Marmomac-Re-Start: a new phisical and digital model bringing markets together
Marmomac Re-Start – the special dedicated Veronafiere project supporting the restart in the natural stone supply chain in 2020 – accelerates integration between physical and digital event modes, with new online initiatives. Three days of b2b meetings, networking and training events will bring together the entire community of marble, granite and processing technologies over the web from 30 September to 2 October 2020.
All this will be achieved thanks to an advanced, interactive and business-friendly digital platform connecting companies in a targeted and safe manner with those world markets still experiencing difficulties arising from the Covid-19 emergency.
The goal of the new event model is to maintain Marmomac’s important international profile achieved in the course of 54 editions, with more than 62% of visitors arriving every year from more than 150 countries worldwide. Consequently, this special appointment of Marmomac Re-Start also seeks to support promotion in the stone sector even in these critical times, thereby accompanying it towards the Marmomac 2021.
Maurizio Danese, President of VeronaFiere: “Veronafiere exploited all its potential to the full by redesigning its 2020 calendar of events. A hybrid model was thereby created between physical and digital worlds to ensure business recovery for our client companies, as well as communities in the sectors represented. At the end of the emergency, this model will complement the physical events as they return to normal, thereby generating new opportunities. We are implementing this activity in close collaboration with the ICE Agency, since this format combines the guidelines defined by the Export Agreement signed last June at the Ministry of Foreign Affairs.“