The third edition of B/Open alongside Sol&Agrifood
Veronafiere strengthens its organic offering in the quality agro-food sector in 2023 by positioning the third edition of B/Open, the b2b exhibition in this sphere, in conjunction with Sol&Agrifood, international exhibition of quality agro-foods. The objective is to boost events that focus on certified food within the scope of a calendar in line with the needs of sector companies. After the first edition was held online in 2020 given the health emergency and the second attended in person in autumn 2021, the third appointment with B/Open is now scheduled 2-5 April 2023 alongside Sol&Agrifood and in conjunction with the 55th Vinitaly.
The synergy between events that have always symbolised quality agro-foods will help create a hub that – with Sol&Agrifood – already embraces products of excellence such as extra virgin olive oil, craft beer (Xcellent Beers) and typical food produce. B/Open will provide an opportunity for companies keen to present themselves with exclusively organic produce in a specific area inside Hall C, thereby also promoting the work of professional operators.
Maurizio Danese, managing director of Veronafiere
“The new positioning of B/Open will help Veronafiere consolidate its offering of initiatives targeting organic produce by welcoming an even broader audience of professionals,” said Maurizio Danese, Managing Director of Veronafiere. B/Open and Vinitaly Bio actively promote the organic supply chains and, inasmuch, are configured as an authentic real centre of excellence in the sustainable wine&food sector for a specialist and exclusively b2b clientele.”
On the strength of certifications and symbols attesting to correct production processes (logo with green leaf and stars), organic produce has always been synonymous with quality and attention to sustainability. Last year, the European Commission defined a recovery plan within the scope of its Farm to Fork and Biodiversity strategies. The intention is to achieve a useful agricultural area (UAA) destined for organic produce of 25% throughout Europe by 2030 (today the EU average is around 8.5%, with Italy approaching 18% of total UAA). The Common Agricultural Policy 2023-2027 reform, in force as of next 1 January, also introduces resources for organic farming of around 450 million euros per year between rural development and eco-schemes. In 2020, organically grown landed exceeded 14.7 million hectares in the European Union and 2 million in Italy, with growth of 79.5% between 2012 and 2020 in Italy itself (data source: Eurostat). Brussels has also decreed an annual European Organic Day on 23 September, confirming the attention paid not only to farmers but also to citizens and consumers throughout the European Union.