SOL2EXPO at veronafiere relaunches and doubles up its show area: 2-4 march – verona hosts italy’s entire oil and olive value chain
Italian ‘oil and olives on show over a show area of ten thousand square metres. This is how the 2025 edition of SOL2EXPO – Full Olive Experience – scheduled at Veronafiere Sunday 2-Tuesday 4 March – presented itself today during a press conference at the Ministry of Agriculture, Food Sovereignty and Forestry attended by Minister Francesco Lollobrigida and Undersecretary Patrizio La Pietra.
“This exhibition will represent not only the entire olive and oil supply chain,” explained the President of Veronafiere, Federico Bricolo, “but also all Italy’s production regions, with massive and widespread attendance by Associations and top exponents in the sector. Global olive oil consumption now exceeds 3 million tonnes, while the consumer base is also expanding into emerging markets in South America and Asia. At the same time, Italy is experiencing a difficult production period put to the test by climate change. This is why,” Bricolo went on “we have strengthened our analysis activities in this sector with two new tools: the new SOL2EXPO Observatory to monitor the market and consumption in collaboration with Nomisma and perhaps even other institutional and non-institutional partners in the future, as well as the new Technical-scientific committee to ensure scientific involvement in research, innovation and hot topics in the sector.”
From left, the minister of Agriculture, Francesco Lollobrigida; Alberto Grimelli, journalist; Antonella Capriotti, SOL2EXPO event manager; Federico Bricolo, president of Veronafiere; Patrizio La Pietra, undersecretary of Agriculture; Denis Pantini, Nomisma; Adolfo Rebughini; general manager Veronafiere.
Italia Olivicola together with the Italian Association of Olive Oil Mills – AIFO; Italian Olive Oil Supply Chain – FOOI-Interprofession; Unapol; Unaprol together with association friends Frantoi Oleari Associati – FOA Italia and Fondazione EVOO School are the names involved in the event, alongside all production regions represented by group shows or individual companies (Basilicata, Abruzzo, Apulia, Campania, Sicily, Latium, Veneto, Calabria, Liguria, Umbria, Friuli Venezia Giulia, Tuscany and Marches). International attendance by companies from Albania, Spain, Tunisia and (for technology) Germany has already been confirmed.
In its new solo role after 28 editions alongside Vinitaly, SOL2EXPO makes it debut with double its exhibition space, moving from a tensile facility into two complete show halls: an important result that highlights the centrality and interest in this symbolic Made in Italy product. The General Manager of Veronafiere, Adolfo Rebughini, added: “This start-up edition of SOL2EXPO already ensures a complete overview of the world of olives and oil, from business through to end consumers. It ranges from main products to by-products by way of technology, training and tourism, with the aim of offering operators and visitors a highly experiential trade fair, as well as an exceptional showcase for the excellence of Italian olive oil. As regards promotion, we have worked with our delegates and the ITA Trade Agency on incoming specialized top-buyers, with operators attending from 27 countries.” In addition to profiled professionals already invited and hosted by Veronafiere from Armenia, Austria, Azerbaijan, Brazil, South Korea, Croatia, China, Colombia, Denmark, Estonia, Finland, France, Japan, India, Ireland, Israel, Morocco, Netherlands, United Kingdom, Czech Republic, Slovakia, United States, Switzerland, Tunisia, Turkey, Hungary and Vietnam, other national and international operators will also travel to Verona.
The focus ranges from virgin and extra virgin olive oil to by-products, as well as from special seed oils to nutritional oils, not to mention wellness products, oil-based cosmetics and technology. SOL2EXPO 2025 also relaunches the Evoo Days training programme (3-4 March), with in-depth analyses of current technical-scientific and market topics. In addition, insights covering technological innovation and cosmetics will be curated by Aipo, the Inter-regional Association of Olive Producers. The B2B schedule is accompanied by a calendar of consumer appointments including cooking shows, workshops, tastings with pairings and oil-based hand and face cosmetics.