Two wheels in the forefront at Veronafiere with Motor Bike Expo
Engines revving at Motor Bike Expo. The international motorcycle show at Veronafiere welcomes its 16th edition Friday 19-Sunday 21 January.
The event, created by motorcyclists for motorcyclists, occupies 100,000 square meters of exhibition space across 7 show halls and 6 outdoor areas. A biker-friendly trade fair with an event programme featuring 150 appointments, as well as showcasing the main Italian and international motorbike manufacturers, the mechanical skills of custom tuners and trends in 2024 for planning purchases and bike trips.
Seven hundred exhibitors are taking part, with attendance by more than 20 of the big names in the motorbike sector. New entries at this edition include the new off-road track, the ‘Yamaha Arena’ and the first stage in Italy of the Choppers Magazine Invitational, a prestigious contest from across the Atlantic. MBE is, in fact, one of the most highly-regarded events in the world among US audiences. There will also be space for women and the world of two wheels, with initiatives involving an increasingly large community of female bikers, athletes, entrepreneurs, drivers, creators and influencers. An example of this is the brand new “Women Power” initiative, a series of talks with top female figures in the world of motorcycling, hosted by the former volleyball player and 2002 world champion Rachele Sangiuliano, and the “European Women’s Championship” racing stage.
Motor Bike Expo is the first major event at Veronafiere inaugurating the 2024 trade fair season and rests on solid foundations. The economic-industrial motorcycle sector in Italy in 2023 closed with 337,000 vehicles registered, for an overall increase of 15.7% compared to the previous year. The sector posting the best growth was scooters (+20.64%), followed by motorbikes (+14.88%). The last edition of the event attracted 160,000 visitors and more than 1.5 million website hits, to which another 200,000 followers and contacts must also be added.
Ribbon cutting at Motor Bike Expo. From the left: Federico Bricolo, President of Veronafiere Damiano Tommasi, Mayor of Verona: Flavio Massimo Pasini, President of the Province of Verona; Paola Somma and Francesco Agnoletto, founders of MBE; Luca Zaia, Governor of the Veneto Region Gianmarco Mazzi, Undersecretary of Culture
The ribbon cutting moment at Motor Bike Expo. From left: Federico Bricolo, president of Veronafiere; Damiano Tommasi, mayor of Verona; Flavio Pasini, president of the Province of Verona; Paola Somma and Francesco Agnoletto, founders of MBE; Luca Zaia, governor of Veneto; Gianmarco Mazzi, undersecretary of Culture
The ribbon cutting welcomed remarks by the President of Veronafiere, Federico Bricolo, the Undersecretary of Culture, Gianmarco Mazzi, the Governor of the Veneto Region, Luca Zaia, the Mayor of Verona, Damiano Tommasi, the president of the Province of Verona, Flavio Massimo Pasini, with the founders of Motor Bike Expo, Paola Somma and Francesco Agnoletto.
“Motor Bike Expo confirms its position as a landmark inaugurating our trade fair calendar every year,” said Federico Bricolo, President of Veronafiere. “The growing figures for this edition in terms of quantity, quality and international exhibitors once again highlight the success of a format based on two essential factors: the passion and impressive skills of the organizers, Francesco Agnoletto and Paola Somma, and the facilities of Veronafiere which, together with the city and the local area, ensure the best dimension to ensure that Motor Bike Expo can continue to develop.”
“The 2024 edition of Motor Bike Expo comes against a favourable economic context for the motorcycle sector: the sector in Italy grew by 14.9% in 2023, with more than 145 thousand vehicles registered,” explained Maurizio Danese, Managing Director of Veronafiere. “Against this background, the event (in which Veronafiere holds 50% of brand equity) occupies a strategic role as the first international event of the year entirely dedicated to motorbike enthusiasts and a world leader in the custom segment capable of identifying trends and orienting consumer choices.”
On an international scale, MBE comes forward once again not only as the capital for customization and the custom sector and a launch pad for the many Italian tuners appearing on the world scene, but also as an all-round event covering the two-wheel universe in full.