Veronafiere and BolognaFiere team up to promote aluminum with Metef and MecSpe

A welcome return for Metef, one of the world’s first trade shows focusing on aluminium, scheduled in Bologna in 2021 with new projects and important synergies

Veronafiere and BolognaFiere have set up a 50:50 joint venture (50-50) for Metef, the international trade show for aluminum, metal foundries and innovative material technologies.

Giovanni Mantovani, Ceo of Veronafiere

The show was launched in Italy in 1997 by Edimet as the first event in the world specifically focusing on aluminum. Veronafiere then took an initial shareholding, followed by acquisition of the entire equity in 2017. The event enjoys international scope and the last edition held in Verona in 2017 attracted 400 exhibiting companies and more than 11 thousand sector operators (40% international from 63 countries).

Thanks to this partnership agreement, Veronafiere and BolognaFiere today propose a new Metef event with an updated format and a new location. The next edition will take place 25-27 March of 2021 at the Bologna Exhibition Centre. The other major innovation concerns the exhibition context: Metef 2021 will be scheduled alongside MecSpe, the reference event in Italy for manufacturing industries, as well as for intelligent factories; the last edition was attended by more than 56,000 professionals and in 2021 will transfer from Parma to Bologna.

“Given the continual evolution of the trade fair market around the world, as well as in Europe and Italy, alliances between show organisers is an asset that Veronafiere’s business and development plan highlights among its qualifying actions in order to achieve its identified objectives,” said the CEO of Veronafiere, Giovanni Mantovani. “This strategy aims to promote the trade fairs as a development tool for expertise and company business.”

Antonio Bruzzone, Ceo of BolognaFiere

“International scenarios demand the creation of highly specialised exhibition platforms that focus on promoting the culture of innovation and supporting the business strategies of companies,” said Antonio Bruzzone, CEO of BolognaFiere. “These are important objectives that major trade fair players can also achieve through alliances and partnerships that make the most of their respective expertise and vocations at the service of national and international companies.”     

“This new agreement strengthens the business opportunities offered to exhibitors in the various value chains covered: materials, machinery and equipment, products, processing, assembly and surface finishes for casting foundries, die casting, extrusion and rolling,” said the President of Metef Mario Conserva. In addition, the partnership aims to support associations in Metef’s various product sectors, with special emphasis on the particularly active role played by Amafond, the Italian Association of Foundry Suppliers.”