VPE invests in “Bellavita”

Verona, 17rd January 2018 –  VPE has taken a 50% share in the capital of “Bellavita Expo”, an English company operating for five years in tradeshows for the Made in Italy agro-food sector in several strategic, consolidated or emerging markets, such as the United Kingdom, USA, Canada, Mexico, Holland, Poland and Thailand.

The purchase of equity in “Bellavita Expo” is the second operation by the new VPE company, jointly owned by Veronafiere and Fiere di Parma, which last December presented the new WI.BEV exhibition project, International Wine & Beverage Technologies Event, dedicated to the wine and beverage technology sector.

The format promoted by “Bellavita Expo” is particularly dynamic and includes activities before, during and after events including seminars, debates and master classes with star chefs. The aim, on the one hand, is to accompany companies towards the most suitable channels and customers in various countries and, on the other, to inform buyers in these countries about Italy’s impressive agro-food offering.

“This operation specifically focuses on clients attending Cibus, Vinitaly and Sol&Agrifood who are looking at the main international markets,” said the new Managing Director of VPE and CEO of Veronafiere, Giovanni Mantovani. In fact Bellavita Expo will implement a new development plan to address operators in the ho.re.ca sector who are increasingly attentive to Italian style.”